Wednesday, April 24, 2019

U.S. Marketing Lead at Samsung quits post departmental investigation

The US-based marketing team for Samsung is amid a massive turmoil and this might include a chunk of high-profile casualties. According to the sources of the Wall Street Journal, there is a claim that the smartphone manufacturer recently fired a big chunk of its workers who were a part of the American Marketing Division. This happened after a series of the internal investigation pending possible policy violations when dealing with the company’s business partners.

Just after this, Marc Mathieu, the Marketing Chief & Jay Altschuler, the VP for Media & Partnerships left the company. However, it is unclear if these events are even remotely connected. The resignation could be due to personal reasons but the immediate timing has at least raised some eyebrows. These investigations conducted by the company were mostly centered on the interactions held between the marketers with the ad agencies outside & some media companies. It is uncertain what could be the probable cause of things going wrong. The WSJ pointed to the fact that marketing individuals working at several companies shall either accompany their partners going to the sponsored events/ pay for the perks provided during the meetings.

It is completely possible that there was some interesting conflict where the marketers were opting for favourites with the moves rather than pouring the money to the outlets with the most effective potential. While one might not acquire any answers from the company with regards to the big-name executives doing anything wrong. However, the spokespeople at Samsung have only mentioned that the firing of certain individuals is only a part of the organizational change to take place inside the company’s marketing unit. Also, the company representatives mentioned that Mathieu actually left the company in order to pursue opportunities outside this company.

This particular move might have a major impact over the way Samsung pitches the devices provided by it to its customers. According to The Verge, Mathieu has been best-known in terms of shifting the focus by Samsung from regular ad agencies to the creators such as Casey Neistat, YouTube star. This ensures that the phones produced by the company along with other gears remain in constant limelight. While this approach might not end after Mathieu quit his position, but the company might opt to alter the method a bit. The timing for these firings isn’t good given the fact that Samsung recently suffered from a sharp drop in its profits.

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Derek Barnes
Derek Barnes is the senior editor for 36Naija. Derek has been working as a journalist for nearly over a decade having published pieces many publications including the Knoxville News Sentinel and the Huffing Post. Derek is based in Nashville and covers issues affecting his city and state. When he’s not busy in the newsroom, Derek enjoys fishing. Contact Email: derek@36naija.com Phone: 720.575.5528
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